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IP Census 2020 Outreach

Development Services/Communications & Marketing

Time Status:

Budget Status:

Percent Complete: 80%

Start Date: 10/01/2019

End Date: 09/30/2020

2020 marks the next decennial census nationwide. An accurate count in the 2020 Census is vitally important to the future of Coral Springs as census data is used to determine how nearly $675 billion is annually distributed for Federal funds annually to states, counties, and communities to support resources such as schools, hospitals, and fire departments. Census 2020 marks the first year that forms will not be mailed to residents. Instead, they will complete their questions online. 

Staff is recommending the creation of a Complete Count Committee to help coordinate outreach efforts to residents. This Committee will be active for approximately one year and will sunset upon completion of the Census. The group will establish subcommittees to focus on areas such as Cultural and Ethnic, Hard to Enumerate, Promotions, and Interfaith relations. The Complete Count Committee will also work with long-established committees like the Multicultural, Customer Involved Government, and School Advisory Board, to promote outreach efforts. 


Funding will be utilized to prepare and implement a strong, local marketing plan along with reaching out to various strategic populations and/or non-profit groups to train and aid in the filling out of the questions online. Laptops or ipads may be purchased, as appropriate, for this huge effort.

Outreach for the Census is well underway. The Response Rate stretch goal is 80%. Civic engagement opportunities have been limited due to Covid-19. 

Door hanger distribution has started.  Coral Springs potentially hosting enumerator training.  As of 6/29/20 response rate reached 65.5%

Staff is currently working on a large graphic which will indicate the rising percentage of responses to be placed at a major intersection for public view. 
Operating Budget: $ 65,000.00
Capital Budget:
Legend:  
Initiatives: On Target Closed Out/Completed | IP On Target/In Progress | Below Plan Behind Schedule/Late | DN Discussion NeededR/W Retreat/Workshop Item | D Delay/Hold | N No Milestone | Not Defined Not Defined
Legend:  
Initiatives: On Target Closed Out/Completed | IP On Target/In Progress | Below Plan Behind Schedule/Late | DN Discussion Needed | R/W Retreat/Workshop Item | D Delay/Hold | N No Milestone | Not Defined Not Defined

City of Coral Springs | 9500 West Sample Road, Coral Springs, FL 33065 | 954-344-1000