Economic Development Marketing and Branding (2016-2020) (Ongoing)
Percent Complete: 100%
Start Date: 10/01/2018
End Date: 09/30/2020
Economic Development marketing efforts include a revamped website, increased social media outreach and rebranding. EDO staff is exploring the retention of a marketing firm to enhance its outreach and visibility through logo redesign, collateral materials and targeted business attraction efforts. The website, www.CoralSpringsEDO.com, provides more interactive, engaging content including video and photos of visits with local businesses. GIS software offers up-to-date demographic and labor force information as well as an online database of available industrial, retail, and office spaces. A live-chat feature will be implemented, and SEO will increase the number of visitors to the site.
EDO Marketing of the City has been temporarily placed on hold due to Coronavirus. However, the EDO website has been placed in emergency mode and is updated to reflect relevant information. We are also emailing local businesses and have sent out over 30 emails with the first one going out on March 13. The Business Assistance Hotline was activated on March 20. We are working on marketing to the local community about new and existing businesses. 20 restaurants have signed up for Savor the Springs and the website is active.
We have made changes to the EDO website and are adding an online guide to doing business in the City.
Capital Budget: $ 0.00
Initiatives: Closed Out/Completed | On Target/In Progress | Behind Schedule/Late | Discussion Needed Retreat/Workshop Item | Delay/Hold | No Milestone | Not Defined
Initiatives: Closed Out/Completed | On Target/In Progress | Behind Schedule/Late | Discussion Needed | Retreat/Workshop Item | Delay/Hold | No Milestone | Not Defined
City of Coral Springs | 9500 West Sample Road, Coral Springs, FL 33065 | 954-344-1000